Ronaldo’s Gesture Causes Coca-Cola‘s Collapse on Stock Exchange, as Coy Loses $4 Billion
Cristiano Ronaldo’s gesture at the press conference before the match against Hungary has depopulated on the web.
The Portuguese had two bottles of Coke, sponsor of the European Championship, in front of him, and he replaced them with a bottle of water, saying with emphasis “drink water”.
The Portuguese champion’s gesture had an incredible negative impact on the US company. In fact, as reported by the Spanish newspaper Marca, a few minutes after the CR7 and Fernando Santos conference, the company found itself with its shares collapsed and dizzying losses.
At 15:00 in Europe, Coca-Cola stock was close to $ 56.10 per share. Half an hour later, with the conclusion of the conference at the Puskas Ferenc stadium in Budapest, the share have collapsed to $ 55.22. A brutal 1.6% drop for the company on the stock exchange as the company’s value quickly went from $ 242 billion to $ 238 billion. The total losses for the company after Cristiano Ronaldo’s gesture are estimated to be four billion dollars.
It was not the first time the Juventus champion has had to complain on the very famous drink from the red can. In fact, the last time he mentioned it scolding his son Cristiano Jr. “He has potential, but he continues to eat chips and drink Coke. He will never be able to reach the top.”
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