Former BBC editor, Bala Ibrahim, gets appointment as APC publicity director

Bala Ibrahim, Yusuf Bala Ibrahim, Former BBC editor, BBC reporter, BBC producer, appointment, APC, publicity head, publicity director
Bala Ibrahim

Former BBC editor, Bala Ibrahim, gets appointment as APC publicity director

The All Progressive Congress (APC), has appointed a former BBC reporter, editor and producer, Yusuf Bala Ibrahim as its director of publicity in the publicity department of the party.

According to a letter of appointment signed by the party’s national secretary, Senator Iyiola Omisore, the appointment takes effect from 1st September, 2022.

Born on the 2nd of February 1959 in Chiromawa, Kano, Bala attended Gaya Central Primary School where he obtained his leaving certificate in 1972.

He proceeded to G.S.T.S. Wudil, Kano where he got his W.A.S.C. in 1978, before proceeding to ABU Zaria’s S.B.S. Thereafter, he went to the Greenwich College, London to study Business Management in 1983, and in 2018, he went to the London School of Commerce for his MBA.

Bala started working as a teacher at GGC Dala from 1985 to 1988 before he joined BBC London (African Service) as its Kano reporter between 1988 and 1993.

From 1994 to 1999, he was a producer at BBC Hausa Service in London, before he returned to Nigeria as its Hausa service correspondent in Lagos between 1999 and 2004. Then, he became a producer at BBC Hausa Service London between 2004 and 2005.

He later became an editor for the BBC (Africa and middle East) in Abuja between 2005 and 2006. From 2006, he was BBC regional coordinator till 2008.

In 2010, he was appointed chairman of a budding news magazine, National Review, a position in held till 2016, when he was appointed media adviser to Nigeria’s Inspector General of Police between 2016-2019.

Before his new appointment, he has been an adviser to the Deputy Senate President on special duties.

His company, Catridge Communications Nig. Ltd, has been providing media consultancy in Nigeria and beyond for more than a decade.

Apart from training at the BBC Training School in London, he also attended some basic journalism training – BJ1, BJ2 and BJ3 – in 1994, 1996 and 2005 respectively.


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